There are many benefits, here are some of them:  

• Track your current order 
• Update your personal data such as delivery address, password etc. 
• Re-order your favourite products 
• Check your zooPoints balance 
• Order from the Rewards Shop 
• Create a profile, add photos and info about your pet in My Pet Profile  
• Update your newsletter subscriptions 
• Invite your friends to shop at zooplus and receive a reward